Some Stuff About User Experience, eCommerce, Social Media & etc.

User Experience As a Process

Process Thinking In User Experience

The first step in user experience needs to be the recognition that every problem is different and will require a separate solution. Because if they are not, then every business is the same which they are clearly not.

In effect there is no quick fix or standard method but rather there is an armoury of methods each with associated risks, limitations and plus points. Anyone offering a standardise method without flexibility should be ask to leave as they about to cost you a fortune.

Offering user experience services is a bit like dungeons and dragons in that you role your 12 sided dice and hope the business does not throw some trolls at you.

I have worked with very well known agencies who are unable to get their clients to understand the importance of user experience – research, testing and design as they focus on the design component without proper understanding that it is only one part of a three stage process. The reason that clients give for not paying for research and testing is the assumption that user experience people a such great experts that they can do their job in total isolation from the business and the end users. Maybe ‘Super User Experience Person’ does exist but I doubt it, more importantly users change.

Some Process Steps for User Experience

This process list is based on personal experience and is open to reduction or extension based upon just how savvy the client is and how must they really want to be successful rather than just being seen to be doing something.

1. Understand the problem
2. Do research
3. Analyse research
4. Get validation
5. Compose concepts
6. Create buy-in
7. Define the audience (actors)
8. Create personas
8.1 Research
9. Define critical tasks
9.1 Research
10. Define key pathways
10.1 Main pathway
10.2 Alternative pathways
10.3 Failure pathways
11. Set the tone of voice
11.1 Type of language
11.2 Level of formality
11.3 Use of jargon, brand identity or subject specific words
11.4 Content style
11.4.1 Meta standards
11.4.2 Content object model
11.5 SEO if web based
12: Wireframes
12.1 Selection of type & method
12.1 Wireframe Concepts
12.1.1 User testing
12.2 Wireframe sketches
– Client sign off
12.3 Wireframe prototypes
12.3.1 User testing
– Client review
12.4 Wireframe & Visual design integration
13. Functional specification & analytics specification
– Pass to development
14. Usability Test plan
15. Accessibility Test plan
16. Functional & Content Test plan
17. Testing handover with participant screening document
18. Review testing results
19. Modify labels,  interactions & structure in line with findings
20. Done, until …..
21. Check interactions based upon analytics and more user testing.
22. Offer enhancements to clients.

via: http://karlsmith.info/


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