Some Stuff About User Experience, eCommerce, Social Media & etc.

Tag Archives: content

Defer Secondary Content When Writing for Mobile Users

Mobile devices require a tight focus in content presentation, with the first screen limited to only the most essential information.

We’ve recently run many user studies, watching people read information on mobile devices. Our research included mobile websites, apps, and email newsletters. Across all formats, there’s one indispensable element: focus.

Of course, there are many other points to consider (detailed findings to be presented this Saturday in New York), but this one issue is the main usability guideline for mobile content:

  • When writing for mobile users, you must focus their attention on the essential content.

Prior research has shown that it’s 108% harder to understand information when reading from a mobile screen. Content comprehension suffers when you’re looking through a peephole, because there’s little visible context. The less you can see, the more you have to remember, and human short-term memory is notoriously weak.

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Usable Content: a Blogger’s Introduction

You’ve probably heard of usability. Back in the day, when the web was wild(er) and free(r), usability proponents like Jakob Nielsen encouraged site owners to stop doing things like displaying yellow text on black backgrounds, shun the Blink and Marquee tags, and focus on helping users do what they wanted to do on websites.

These days, usability is crucial to the success not just of blogs, but of online businesses—much of the information we read about reducing friction and improving sales pages, for example, is based on usability principles. So are the layouts of popular blog themes, online image albums and video players, and so on.

But we can go further than this, to look at the usability of our content. Content usability isn’t often talked about, but as content creators, bloggers should get their heads around this idea.

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How Can You Create Website Content That Intrigues Readers?

Website owners are overly concentrated on getting the best graphical layout for their site at all costs but few go further to work on SEO and usability and even less focus on creating website content.

Read on.

There are a few things to consider before writing your site content:

  • The content should provide value to the people visiting the website. It needs to mention information that the viewers may deem it to be beneficial and reasons for them to visit the website. This means that you’ll need to focus on the benefits of your product or service rather than the features.
  • You need to write about the customers, their needs, thoughts and emotions, not fill your web pages with your product or your company. No matter how well you may write, you need to pay attention to your customers in your content.

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Writing User Friendly Content

Why is content king? We hear about it all the time. The answer is simple, content is a vital part of your website. If your content is not easy to understand and interpret, then you may easily lose your reader. The content of your website will make or break the experience, no matter how easy to use your website may be.

Gauge Your Audience

The first thing to consider while evaluating the copy you’ve written for your website is your audience. For example, on a blog I write about geckos, I tend to use gecko jargon such as ‘feeders’ (insects that geckos eat), ‘hatchlings’ (baby geckos), and ‘herps’ (which could be taken in a dirty sense, but it is short for reptiles and amphibians).

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Mobile Website Optimisation Part 1: 5 Considerations When Prioritising Content

According to research firm International Data Corporation (IDC), the Western European mobile phone market grew 7.5% year on year to 50.7 million units in 3Q10. Shipments of smartphones increased to 19 million units, 109% higher than the previous year’s third quarter, to represent 37% of total shipments. More and more users are moving to mobile devices capable of a full internet experience and so it is growing even more important than ever that mobile optimised websites be built to capture this growing market of users.This is the first post in a series on optimising mobile websites for conversions. This post focuses on content prioritisation as a means to making mobile websites quick and easy to use.

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