Some Stuff About User Experience, eCommerce, Social Media & etc.

Tag Archives: eye tracking

Why Headlines Attract More User Attention Than Images

When websites show content, they’ll usually use a headline and image. Headline and image quality is important in getting the user’s attention. However, the headline will always get the most attention no matter what. Here’s why.

Look at this image. How relevant is it to you? What is the context behind the image? One could make guesses all day, but the fact is that nobody knows for sure.

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Design Guidelines For E-commerce Product Pages With Eyetracking Data

According to IMRG/Capgemini, it is estimated that UK shoppers spent £13.16bn online in the last quarter of 2008. This is 15% more than the last quarter of 2007.

On the other hand, a statistic by Jupiter Research in September 2007 shows that 42% of 1,179 online shoppers surveyed have left a site without buying a number of products because they were unable to find answers to questions about a product in their shopping basket.

Why and what we wanted to do

I carried out a series of eye tracking studies at cxpartners to look into what shoppers need and prefer to see on a product page to help them make a decision on which products to buy. I also aimed to find out what the best design might be for a product page in helping customers: (1) to be more interested in the product they are about to buy; and (2) to easily find other items that they might need.

Elements that have been looked into in this study include: content of the page (product description, delivery), design (page, fonts, colours), features (recommendations, customers’ reviews) and layout (two versus three columns).

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