UXasm

Some Stuff About User Experience, eCommerce, Social Media & etc.

Tag Archives: infographic

6 Steps to Selling More

Properly written e-commerce copy can make a HUGE difference on your website. It’s not uncommon to see proper copywriting increase search traffic by 50% and conversion rates by 30%.

Quality e-commerce copywriting is vital to the success of any online business. Remember, if you’re selling something online, potential customers can’t see or touch your product — they can only read about it. Keep this in mind when crafting product descriptions and writing copy in general.

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A Guide to User Experience Job Salaries, Skills and Hot Hiring Locations

User experience (UX) is a rapidly growing profession that’s attracting high caliber talent from all areas of design, development and marketing. Over the past 16 months, creative recruiting company Onward Search collected data on job listings and noticed a 338 percent increase in postings for user experience professionals. Onward Search commissioned my company, NowSourcing, to take that data and create this graphic.

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Usabilla Report: The UX of 18 Leading Travel Websites

Summer finally hit Amsterdam. In the vacation high season we decided to devote our very first quarterly user experience report to the travel sector. We lined up a total of 18 travel sites in three different categories (hotels, airlines, and comparison sites) and invited 800 participants to give feedback and perform simple tasks.

Report: UX in the Travel Sector (cover)Screenshot: Shatner made quite an impression on Priceline.com

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Online Testing Essentials

A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things are good to regularly test and optimize—including PPC, media buys, landing pages, and email campaigns. You don’t have to test everything all at once. Start with the marketing activity the produces the highest return and then work your way down.

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