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UX Strategies for Ecommerce Success: A Conversation with Greg Nudelman

Did you know that there are big profits to be made from no-search-results pages? Have you ever considered that your customers’ search results—rather than the products you offer for sale on your site—have the potential to make or break sales online? I hadn’t, until I read Greg Nudelman’s book, Designing Search: UX Strategies for Ecommerce Success.

As businesses strive to reach the elusive brass ring of the ultimate ecommerce experience—replicating the success of the customer-centric shopping experiences of the bricks-and mortar-world—Nudelman’s book can definitely help them to get closer to their business goals. I recently caught up with Greg to discuss his book, which covers ecommerce site search across desktop and mobile platforms.

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