UXasm

Some Stuff About User Experience, eCommerce, Social Media & etc.

Tag Archives: landing pages

5 Tips For Improving Your Product Landing Pages

It is important for online marketers to create fully optimized landing pages so that users clicking on advertisements are directed to compelling, relevant information that encourages them to interact with the brand.

Mashable interviewed Zach Morrison, vice president of strategy at Elite SEM on best practices for creating landing pages that convert.

1. Optimize the layout and design for Web reading

“Eyetracking research studies have shown that there’s an actual science and method to users’ online behavior and how their brains and eyes digest what they’re seeing on the page,” says Morrison. “What this means is that a Web user is first drawn to look at the top left of the page and then their eyes follow a diagonal line across the center to the bottom right of the page.”

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Online Testing Essentials

A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things are good to regularly test and optimize—including PPC, media buys, landing pages, and email campaigns. You don’t have to test everything all at once. Start with the marketing activity the produces the highest return and then work your way down.

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