UXasm

Some Stuff About User Experience, eCommerce, Social Media & etc.

Tag Archives: mobile

Defer Secondary Content When Writing for Mobile Users

Summary:
Mobile devices require a tight focus in content presentation, with the first screen limited to only the most essential information.

We’ve recently run many user studies, watching people read information on mobile devices. Our research included mobile websites, apps, and email newsletters. Across all formats, there’s one indispensable element: focus.

Of course, there are many other points to consider (detailed findings to be presented this Saturday in New York), but this one issue is the main usability guideline for mobile content:

  • When writing for mobile users, you must focus their attention on the essential content.

Prior research has shown that it’s 108% harder to understand information when reading from a mobile screen. Content comprehension suffers when you’re looking through a peephole, because there’s little visible context. The less you can see, the more you have to remember, and human short-term memory is notoriously weak.

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Seven Guidelines For Designing High-Performance Mobile User Experiences

A positive first impression is essential to relationships. People look for trust and integrity, and they expect subsequent encounters to reflect and reinforce their first impression. The same principles apply to brands and their products. Design plays an important role in building lasting relationships with end users and, thus, in supporting the brand’s promise.

Users expect mobile services to be relevant and user-friendly and to perform well. The limitations of the medium, however, impose significant challenges to designing products that meet all of those expectations. While often underestimated, performance is a crucial contributor to a trustworthy mobile user experience. Therefore, it should be considered a key driver in the design process.

In this article, we’ll discuss performance in relation to design and present seven guidelines that can help shape design decisions related to performance while accounting for the needs of end users and businesses. These guidelines are based on the experiences of our teams in designing native mobile apps for a broad product portfolio and on multiple mobile platforms.

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Mobile Internet Users 40% Less Likely to Click an Ad

A recent research article by Chitika (an online search advertising company), suggests that mobile internet users are far less likely to click on ads when compared to regular internet users accessing the internet from a pc.

Chitika claims to serve over 2 billion monthly ad impressions across tens of thousands of websites.

The ads in this research were identical in both pc and mobile versions, which allows a more accurate apples-to-apples comparison. Their study examined 92 million ad impressions across a wide variety of devices and operating systems.

Mobile internet users are40% less likely to click an ad as shown in the image below.

The overall ad click-thru-rate (CTR) in this research was .48% for mobile users and .83% for non-mobile users.

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Mobile Social Media Usage Affects Shopping Habits

Consumers trust friends’ opinions and access them on the go while shopping

As more consumers access social media via mobile devices, it changes the way they research and shop for products and services offline.

Knowledge Networks and MediaPost Communications surveyed teen and adult social media users for “The Faces of Social Media” study and found that, in May 2011, 40% of respondents accessed social media via their mobile phones. This was an increase from 28% who reported doing the same in September 2010.

Additionally, 37% of US social media users trust what their friends and family members say about a brand or product on social media, compared to only 10% who trust what strangers say. Drilling down to specific social elements, 26% trust what friends and family members say in blog posts, 25% trust their posts on social media sites and 20% trust their tweets. This is compared to 7% who trust the blogs and posts of strangers, and 5% who trust strangers’ tweets.

US Social Media Users Who Trust Brand/Product Information Shared on Social Media by Friends vs. Strangers, May 2011 (% of respondents)

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Mobile Website Optimisation Part 3 : 7 Considerations When Designing Buttons on Mobile Websites

In Summary: Buttons rule on mobile devices. The rule of thumb means that big, well spaced buttons with clear calls to action will likely result in more conversions.

Before looking at how buttons can make the mobile user experience better we must first understand the way mobile users navigate. Think about the way you hold your phone. More often than not it’s in just one hand and because your fingers are gripping the phone from behind, you are left only with your thumb for navigation of the screen. The thumb is far less precise than a mouse pointer.

Mobile Website Optimisation Part 2 : How Effective Use of White Space Can Improve the Mobile Website Experience

In Summary: Uncluttered mobile sites with minimal but meaningful information which is visible to users on the go is key to maximising conversions on mobile devices.

Mobile devices have small screens. The larger ones have about 640×960 pixel resolution (or 4in/10cm diameter). When you compare that with a desktop computer screen it’s not very big. So how do you ensure that a user on a small screen gets to see all of the things they would see on a desktop version of your site? You don’t. In this post we will be focusing on using white space as a means to making mobile websites feel intuitive and uncluttered.

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Mobile Website Optimisation Part 1: 5 Considerations When Prioritising Content

According to research firm International Data Corporation (IDC), the Western European mobile phone market grew 7.5% year on year to 50.7 million units in 3Q10. Shipments of smartphones increased to 19 million units, 109% higher than the previous year’s third quarter, to represent 37% of total shipments. More and more users are moving to mobile devices capable of a full internet experience and so it is growing even more important than ever that mobile optimised websites be built to capture this growing market of users.This is the first post in a series on optimising mobile websites for conversions. This post focuses on content prioritisation as a means to making mobile websites quick and easy to use.

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UX Strategies for Ecommerce Success: A Conversation with Greg Nudelman

Did you know that there are big profits to be made from no-search-results pages? Have you ever considered that your customers’ search results—rather than the products you offer for sale on your site—have the potential to make or break sales online? I hadn’t, until I read Greg Nudelman’s book, Designing Search: UX Strategies for Ecommerce Success.

As businesses strive to reach the elusive brass ring of the ultimate ecommerce experience—replicating the success of the customer-centric shopping experiences of the bricks-and mortar-world—Nudelman’s book can definitely help them to get closer to their business goals. I recently caught up with Greg to discuss his book, which covers ecommerce site search across desktop and mobile platforms.

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User-Centred Design and Mobile User Experience

What Is UCD & How Does It Relate to the Mobile User Experience?

So what is this ‘user-centred design’ (or UCD) you have been hearing about? Well it comes down to you really! As the user you are bombarded with a plethora of experiences and interactions through websites everyday. UCD is a design philosophy in which your needs, wants and constraints are taken into consideration at each stage of the design process.

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