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Tag Archives: optimisation

Mobile Website Optimisation Part 3 : 7 Considerations When Designing Buttons on Mobile Websites

In Summary: Buttons rule on mobile devices. The rule of thumb means that big, well spaced buttons with clear calls to action will likely result in more conversions.

Before looking at how buttons can make the mobile user experience better we must first understand the way mobile users navigate. Think about the way you hold your phone. More often than not it’s in just one hand and because your fingers are gripping the phone from behind, you are left only with your thumb for navigation of the screen. The thumb is far less precise than a mouse pointer.


Mobile Website Optimisation Part 2 : How Effective Use of White Space Can Improve the Mobile Website Experience

In Summary: Uncluttered mobile sites with minimal but meaningful information which is visible to users on the go is key to maximising conversions on mobile devices.

Mobile devices have small screens. The larger ones have about 640×960 pixel resolution (or 4in/10cm diameter). When you compare that with a desktop computer screen it’s not very big. So how do you ensure that a user on a small screen gets to see all of the things they would see on a desktop version of your site? You don’t. In this post we will be focusing on using white space as a means to making mobile websites feel intuitive and uncluttered.

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Mobile Website Optimisation Part 1: 5 Considerations When Prioritising Content

According to research firm International Data Corporation (IDC), the Western European mobile phone market grew 7.5% year on year to 50.7 million units in 3Q10. Shipments of smartphones increased to 19 million units, 109% higher than the previous year’s third quarter, to represent 37% of total shipments. More and more users are moving to mobile devices capable of a full internet experience and so it is growing even more important than ever that mobile optimised websites be built to capture this growing market of users.This is the first post in a series on optimising mobile websites for conversions. This post focuses on content prioritisation as a means to making mobile websites quick and easy to use.

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