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Tag Archives: persona

Use Data-​​backed Personas to Shape UX Design Decisions

The idea of using personas to shape design decisions for a web site is nothing new.

Personas represent visitors to your site; that is, they’re fictitious visitors. Each persona has a name, photo, and bio that includes details such as where they live, work, or study, what is important to them, and what motivates them. The team involved in building the site gets to know these so-​​called individuals like their best friends. Then, when a design decision needs to be made, the team can ask, “What would Julie do?” or “How would this affect Frank?”

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