Some Stuff About User Experience, eCommerce, Social Media & etc.

Tag Archives: usability

Usable Content: a Blogger’s Introduction

You’ve probably heard of usability. Back in the day, when the web was wild(er) and free(r), usability proponents like Jakob Nielsen encouraged site owners to stop doing things like displaying yellow text on black backgrounds, shun the Blink and Marquee tags, and focus on helping users do what they wanted to do on websites.

These days, usability is crucial to the success not just of blogs, but of online businesses—much of the information we read about reducing friction and improving sales pages, for example, is based on usability principles. So are the layouts of popular blog themes, online image albums and video players, and so on.

But we can go further than this, to look at the usability of our content. Content usability isn’t often talked about, but as content creators, bloggers should get their heads around this idea.

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How User Scenarios Help to Improve Your UX

Why would I take the effort to write a user scenario? I know my target group—is that not enough to design for them? Knowing your target group is important and working with personas definitely helps to ‘get to know’ your users. What personas do not tell you is why users come to your site, what exactly they are looking for and how they go about it. A good user scenario helps you grasp your users goals and design your product to perfectly match them. Get to know your users, understand their motivation for visiting your site and then start designing. Let’s have a look at how working with user scenarios can help us to achieve a high user experience.

User scenario for the action ‘open a door’.

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Why Web Site Usability is Important For a Company


On the World Wide Web, a company’s web site is the only point of contact that a company has with anyone who is interested in it. Thus, companies entirely rely on their web presence in order to achieve their online goals, be they commercial or otherwise. This scenario, viewed from an alternative perspective means that the user of a company’s web site will formulate a judgement about that company that is strongly correlated with the way they perceive its web site. If a company’s web site is usable, then it is very likely that a user will achieve his or her goal for using it. This, in turn, will be an active contribution that will help that company towards achieving its own goals. Now, take this successful scenario in view of the circa 2,100 million internet users , and well, you can realize why web site usability is essential for any company with a web presence.

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How to Lose Money With Bad Usability

I’m kind of a nut about usability. Jakob Nielsen is my hero and I live in a constant state of frustration at all the ways today’s systems (and the people who design them) pay little attention to the issue. While usability is an issue in all types of systems, many of the usability sins committed occur on the web.

Bad usability is also expensive. Many developers don’t always connect the dots between usability and revenue but if they did, they could save their organizations time and money, as well as avoid negative branding.

Here’s a recent example. I received an email a few days ago from The Hartford. It looked like this:

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(More) Useful Web Usability Testing Tools

Usability and User Experience (UX) are two extremely important factors for developing a site or app that really stands out from the competition. With the increasing competition in sites and apps, there are also an ever increasing number of tools to help you make your site or app more usable, and to help you ensure you provide a great experience for your users.

usability (More) Useful Web Usability Testing Tools

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Tools to Improve Your Website’s Usability

Usability testing is test conducted to collect feedback and information from your website’s visitors or regular readers that can be very useful for future website revamp, enhancement or other adjustments. Designers and developers may have created websites according to specifications, but ultimately it is the users who will decide its creditability (how far it is usable), the highlights of the site and what does it lack of.

usability testing Tools to Improve Your Websites Usability

How to know whether a visitor likes your website? Usability tools provide an answer to this by tracking user’s actions. The tracked data gives you a precision of what a user like about your site, which area is the most prominent, most used and places which most users avoid. Do not underestimate the data collected because these figures can significantly boost up your site’s performance in terms of sales conversion rate, click-through and more.

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The Difference (and Relationship) Between Usability and User Experience


After web site accessibility, “user experience” (abbreviated as UX) is probably the phrase that most people tend to confuse usability with. Whilst this topic has been discussed by various experts in the respective fields, I feel the need to write about it for two main reasons. The first reason is that several posts I have encountered emphasize the distinction between these two terms, yet they fail to highlight the relationship that exists between usability and user experience. The second reason is that whilst most of the posts are similar in nature, I have found some minor, albeit very valid points scattered in various posts I have read. Therefore, the objective of this post is to discuss these two terms, whilst highlighting their differences and more importantly the relationship that exists between them in a clear, concise way.

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How To Engage Customers In Your E-Commerce Website

One of the most influential factors in our buying decisions is the opinions of our friends and relatives. Likewise, a large majority of online shoppers now trust what other customers say about the products they buy more than the e-tailers themselves. The reason is that we trust people who are “on our side,” even if we do not know them personally.

This attitude was described as the “Amazon effect” by Joshua Porter in his book Designing for the Social Web. He observed during his tests that people always started shopping on Amazon first. Their main reason was not that Amazon was better or that they had an Amazon account; they simply knew that on Amazon they could always find trustworthy information provided by people like them. They wanted to know the “truth,” not an idealistic vision of the product decorated by marketing cliches.

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3 Usability Issues With Our Online Store Website That Were Uncovered By A Clueless Customer

Even though we’ve been running our online store with the same basic layout for a few years now, I’m continually amazed by how often I find problems with our website and how often I have to make subtle tweaks to improve conversions. I’ve also come to the realization that I’m pretty lousy at predicting human behavior and anticipating how customers will interact with our user interface.

In any case, the issues that I’m about to describe aren’t necessarily “bugs” per se but website usability issues that we discovered from talking to our customers directly.

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15 Usability Guidelines for Designing Web Site Links


Having usable web site links is an essential consideration for anyone who is developing or owns a web site. Links are a means for the user to navigate to other pages within the same web site or view related documents and external sites. Having usable links effectively means that users are more likely to achieve the objective of why they are in your web site (be it for information searching purposes or purchasing of products or services). This goal achievement will positively affect their experience, thus increasing the likelihood that they will re-visit your site and/or recommend it to their peers.
In the list below, I have compiled what I think are the 15 most important guidelines for making your web site links more usable.

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