Business Analysis and User Experience

At UC Berkeley there has been an increasing awareness of the importance of business analysis (BA) and user experience (UX) in the software development lifecycle. In this article we will discuss the advantages of involving BA and UX practitioners in your development process, when and how to involve them, and the similarities and differences between the two professions.

Software is changing

All around us, information technology is changing and it is changing our lives. What we touch and what touches us is increasingly dynamic, contextual, and personalized. As we move through the world there are services and devices that tell us when friends are nearby, which movies are about to start, and when those coveted shoes go on sale.