Designing Social Network Games with SoPlay Heuristics

Lean User Experience : UX at Startup Speed

Bob Moll, Pathfinder Software’s Lead User Experience Designer, and I gave a talk on Lean User Experience at the Chicago Lean Startup Circle on June 30th. User Experience is critical to the success of a software product: Well designed apps get used and recommended, poorly designed ones get discarded. But traditional user experience is slow and expensive and doesn’t get high quality products to market faster. This is death to any new product development effort. How can you get user experience at startup speed?

Enter Lean UX …

How Social Commerce Really Works & Why

GroupOn might be darlings of the web right now, but as the launch of Facebook Deals shows, the game is far from over and we have just now taken first steps towards what is real (online) social commerce. I had briefly touched upon what the future of social commerce looks like in my April 19 edition of my e-newsletter, Om Says, So What Comes After Social Commerce.

The crux of my argument was that if the first phase of e-commerce was the utilitarian hunt for staples, the next phase of e-commerce is about recreational shopping where the merger of social and interest graphs would drive buying decisions.